The original purpose of building links was to promote your web
site at other sites and bring in visitors. These days only high quality
can bring you targeted visitors.
Another is to build links for search engine purposes. So, if you
want to attract visitors from the search engines build as many links as
possible. Aslo, If your site is not Indexed by the search engines, just
build several links, and the job is done.
Link
Building is not an easy activity, especially for beginners. These tips
will help you build initial links and will give you further references.
1. Forums
There
are many forums that allow links to your site in the member list,
signature and/or profile. Find forums that match the topic of your
business/site. Check if they allow links, sign in, embed your link, and
start posting comments, questions, or answers. Do not spam, it is not
polite :) and you can get banned. Focus on a few forums and post
regularly.
Forum links will not help you much with the search engine rankings
but they do have some value. At least you will get indexed and also they
can bring some visitors.
2. Blogs
Open an account at
Blogger or WorldPress. Post regularly. If you can write something
related to your original site great, if not, write a journal. Comment or
ask questions at other blogs that you are interested in or are related
to yours. Try to include links in the signature and also be sure that
your blog's profile is public.
Do not spam!
The value of blog links is not very high, especially the ones
embedded in the comments. If you are a beginner they could be helpful.
3. Ask friends.
Friends
that own or edit websites will be happy to help you. Just ask them to
put your link at their web pages. If you don't have friends online, then
make them! Register an account at MySpace. Make your profile rich,
contact other people and make friends.
4. Link Exchange.
Link
exchange is relatively easy way to build links. Send an e-mail to
related sites and ask them to include your link, most likely they will
ask you to link back to them. Some sites practice this and have ready
links to embed in your site before you ask them for a reciprocal link.
Reciprocal links may not have much value for Search Engines but they
could be useful. Exchange links only with related sites and link to 20
or 30 partners. To find link exchange partners type in the search box:
"your keywords" + "add url". Do not link to a bad neighborhood. (See tip
No. 10)
5. One-Way Links
Since reciprocal links have lesser
value, it's more practical to focus on one-way links. I found a website
that offers a one-way link exchange program for free
http://www.freerelevantlinks.com.
There are about 10 different categories you can join in. The concept
is simple. You place 5 + 1 links on your index page (copy paste given
code) and you wait other site owners to join the program. For a certain
period of time you should gain 5 links from other related sites (in the
same category). This strategy seems very easy. But there are some buts.
There are only 10 categories you can join. You have to wait too long for
the first links to come. The process is fully automated so there is
possibility for abuse from some users. You have to be careful to whom
you link; otherwise you can get penalized from the Search Engines.
(Outgoing links are important, Incoming links can't hurt you) If you
are lucky you could get high quality links in about 6 months. If you are
not, leave the program.
6. Review Products and Sites
If you
buy a product from Amazon.com review it there. Write something like: "I
liked it very much" or something like that. Don't forget to include
your link in the review. See how others are doing that.
You could review any products you bought (or not) at ePinions.com
Review related sites on Alexa.com.
Don't rely only on these sites because reviews carry quality one-way
links valuable for search engines. These links can also bring targeted
visitors.
7. Submit and syndicate Articles.
This is the
easiest way to gain free, high quality links. If you think you can't
write an article just see what and how other people did it. I bet you
can do it better. Write an article related to your topic and submit it
to Article sites like : EzineArticles.com, GoArticles.com and
iSnare.com. At the beginning submit your articles manually at as many as
possible Article submission sites. Later, you can learn to use
automated submission.
Writing and syndicating articles is not only great for a Search Engine purposes but also will bring in targeted visitors.
8. Buy Text Link Ads
Regardless
if you are a beginner; if you want to build a successful home based
internet business you should seriously consider to buy Text Link Ads for
starting. These text links are important primarily for the Search
Engines but also will bring you high quality visitors from the sites
they are posted on.
Buying links will enable you to control the sites that link to you
and the Anchor Text of the link (The blue text you see). Both are very
important factors for high search engines rankings.
9. Free Sub Domain hosting.
There
are many sites that provide free Subdomain Hosting. You could create
one or several sites for linking purposes. This activity is similar to
blog building. The difference is that you have much more control over
the site appearance, its structure, and the links themselves. After you
build subdomain site do some or all of the tips above to get indexed by
the search engines. If you manage to raise the Page Rank of the pages
you would have an excellent linking resource in your hands. Some
WhiteHat webmasters would argue that this technique could be abused or
considered as spamming, but don't worry, you can't harm your original
web site. The worst thing you could do is to get the Subdomain banned
but only if you exaggerate.
At the moment the best choice for free subdomain hosting is 50webs.com
10. Don't DO
Be
careful, link building is not harmless. If you make mistakes you could
be penalized or completely thrown out of the search index. You certainly
don't want that. Search Engines could bring you good traffic if you
practice Search Engine Optimization.
If you don't want to get penalized or banned by search engines
follow the simple rule: only things you do at your site can get you
banned, like linking farms or bad link neighbors (banned or penalized
sites). Anything your competitors can do to harm you can not be
penalized by the search engines.
It is not easy to be a beginner. Take it step by step. You don't have to do everything but remember, the more links the better.